Browsing Archives of Author »Joe McVeigh«

Once Upon a Time…

May 25, 2011


...Marketers use storytelling to sell their schools to prospective students.

What’s Another Word for Placemaking?

May 24, 2011


Have you been thinking about who will use your places before you renovate them?

Would You Like to Buy a Really Expensive Lion?

April 14, 2011


Budget cuts and raised tuition force higher ed marketers to consider how they can sell their school to today's prospective students. What's your plan?

Website Content Strategy – Peer Discussion

April 7, 2011


Join other audience members for a discussion on our webinar - “Content Rules: Successful Strategies to Boost Enrollment at Your College.” Let everyone know what you thought of the webinar!

Guest Post: SEO copywriting vs. social media writing: What’s the difference?

April 4, 2011


Guest blogger, Heather Lloyd-Martin of SEO copywriting and SuccessWorks fame, explains the important similarities and differences between SEO copywriting and social media writing.

The Social Media Breaking Point

April 1, 2011


Facebook, Twitter, YouTube, Foursquare – and a whole slew of social media sites you’ve never heard of. Has Social Media Marketing reached its critical limit?

Are Flip Cams the Future of Higher Ed Marketing?

March 17, 2011


Mini cams like Pure Digital’s Flip Cam and Kodak’s Pocket Video Camera are the top selling camcorders on Amazon. With their huge popularity, does this represent a new area that higher ed marketers should be looking into?