Once Upon a Time…

Posted on May 25, 2011 by


I was talking to a marketer for a university about the best ways to market a school. Something she said struck me as very interesting.

“When you can tell a compelling story, people relate to that. And if they can relate to that, then they’re more likely to be engaged in the university.”

In this world of Facebook, Twitter, Foursquare and who-knows-what-else, does storytelling get lost? Probably not, but it can be harder to notice when people are being limited to 147 characters or less.

As a marketer for a university, getting prospective students to relate to your school is what it’s all about. There are a few ways to do this, but telling a compelling story has to be the best one, especially when we think of how important oral traditions have been in societies. So while the benefit is there, the content isn’t necessarily so readily available. Or is it?

Everyone has a story to tell and colleges are full of people from all walks of life. On top of that, some schools, such as the University of Toronto, are getting alumni to tell their stories. So the stories are there, it’s the marketer’s job to find them and get them out there.

How have you been looking into telling the stories of your school? Let us know in the comments.

Posted in: Marketing