College Social Media Strategy: What is Yours?

Posted on May 10, 2011 by

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If your school wants to be active in the  social media world by listening, commenting, sharing and curating, you’ll have to find a way to develop a strategy that fits into your organizational structure.

Jeremiah Owyang introduced thee different strategies and the pros and cons of each in his  Social Media Trends for 2010 presentation.

  • The first option is a DISTRIBUTED model, where there is no overarching guide or policy mandated by the institution.
  • The second option is a CENTRALIZED model, where policies and messages are all controlled by a single group.
  • The third would be a COORDINATED strategy, which takes the best parts of both distributed and centralized models.

Is your strategy reflecting any of these different hypothesis?

More information and a deeper analysis can be found here.

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Posted in: IT