Are Flip Cams the Future of Higher Ed Marketing?

Posted on March 17, 2011 by

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Mini cams – the inexpensive, easy-to-use camcorders that are quickly becoming ubiquitous – present an interesting opportunity for higher ed institutions. It’s no question that these new devices are only going to become more popular, but when coupled with sites like YouTube, schools are increasingly changing the way they use video to market themselves.

The first major change mini cams have made is shifting the focus in marketing from huge, six figure production videos to so-called “good enough” videos. The less time and money that marketers spend on producing a video, the more they can spend on the other important aspects, such as storytelling and creating compelling content.

This highlights the other major change brought about by mini cams. Marketers have noticed that the “cheap” nature of these camcorders inspires videos that engage people and help them tell stories on more personal levels. These types of videos speak to the YouTube generation in a way they can better understand and they make a school look more authentic, which is something you can’t buy.

When I was writing my article on virtual tours, I never even thought of the potential for using mini cams and current students to create a unique virtual tour for prospective students. It seems like the possibilities are endless.

So have you been thinking about mini cams in your marketing efforts? Do you think it’s a good way to cut costs while at the same time update your marketing campaigns? Any problems you’re having with mini cams? Let me know in the comments.

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Posted in: Marketing